How to Make an Effective Facebook Ad

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If you can use Facebook as a person, you can use it as a business. It’s as simple as that. Almost. These tips will help you to create adverts that feel at home in the Facebook feed, as well as helping to deliver business results.

Know your business goal

Drive foot traffic

Drive foot traffic.

Sell a product.

Sell a product.

Raise brand awareness.

Raise brand awareness.

Start by deciding what your advert is intended to do. Are you trying to push a certain product? Drive foot traffic to your store? Encourage website views? Improve trust? Identifying the purpose of your advertising will help you to build posts that deliver the desired results.

Know your audience

Targeting young people.

Targeting young people.

Targeting an older audience.

Targeting an older audience.

Decide who your target audience is before you design your advert. It may affect the image and the way in which you write copy. How old are they? 18-25? 25-54? Where do they live? Anywhere? In Manchester, England? What kinds of things are they interested in? Family activities? Sport?

Pick a topic

Feature an employee to tell a story.

Feature an employee to tell a story.

Feature a new dish to bring back customers.

Feature a new dish to bring back customers.

Feature a cocktail to attract a younger crowd.

Feature a cocktail to attract a younger crowd.

When deciding on the topic of your advert, think about your audience and what would be interesting to them, or offer them some valuable information. Do you feature employees to build trust? A new item to bring back old customers? Knowing what the subject or theme of your advert is will help determine everything else.