As Facebook is often a jumble of personal connections and brand interactions, it can often be difficult to navigate from a timing point of view. Throw in Facebook’s algorithm, and this might feel like a more difficult task than it truly is. A whopping 75% of your Facebook post’s engagement will happen within the first five hours, which isn’t a huge amount of time to try and get your message heard. However, according to Post Planner, your Facebook post impressions hit their climax much sooner than engagement. A full 75% of your post’s lifetime impressions are reached after just two and a half hours.
To make the most of this time, you want to ensure you’re paying attention to when your audience is most active. The best time to post on Facebook will obviously depend on your business. But here are some recommendations to get you started:
While there are some differences, there’s the consistent finding that Thursdays and Fridays from 1 p.m. to 3 p.m. are a good place to start when trying to find the best time to post to Facebook.